Innovating Since 1964

Known for the legendary tagline “But wait...there’s more,” Ronco has been creating innovative, cutting-edge kitchen devices for over fifty years. To date, over $2 billion Ronco branded products have been sold in America. Ronco prides itself on developing well-engineered, affordable products designed with the mantra "Always Innovating" in mind!

At Ronco, food is more than something you just eat; it’s at the heart of the dinner table. All of Ronco’s kitchen products improve time spent in the kitchen so that families can share healthy, delicious meals together.

About Ron Popeil Bio Header

Meet Ron Popeil

Ronco was founded by Ron Popeil in 1964, and commercials for the company's products quickly made Ronco a household name. The names "Ronco" and "Popeil" and the suffix "-O-Matic" (used in many early product names) became icons of American pop culture and were often referred to by comedians introducing fictional gadgets. Popeil became known as the "father of the infomercial" and coined the phrase "Set it and forget it!"

Ron is a native of Chicago and has become a legend in the Windy City. Fifty years and 2 billion dollars later, Ron has walked down Chicago's Maxwell Street reminiscing over where it all began. After a troubled youth, being shuffled from foster home to foster home, Ron remembers a turning point in his life. "Maxwell Street was a Chicago tourist attraction as well as a place to sell all sorts of goods. The first time I went there, the proverbial light bulb went on in my head. I saw all these people selling products, making sales, pocketing money, and my mind went racing. I can do what they're doing, I thought, but I think I can do it better" said Popeil.

And "did it" he has. The self-made millionaire is the consummate American entrepreneurial success story. Ron "Ronco" Popeil is no doubt one of America's most unique inventors. Over the past fifty years, his products have pulled in more than $2 billion in sales. Today Popeil is still going strong, even after selling Ronco in 2004. The iconic Ronco brand and its innovative products continue under the ownership of Austin-based Ronco Holdings, Inc. Ron resides in California where he continues to invent and enjoys spending time with his family!

Our Philosophy

Creating healthy and delicious meals is the cornerstone of the Ronco culture. Eating healthy has never tasted so good! With more than fifty years of experience creating innovative, cutting-edge, kitchen devices like pasta makers, countertop rotisserie ovens, food dehydrators, chopping gadgets and others, we improve time spent in the kitchen so that families can share healthy, delicious meals together. The Ronco team is always working to bring consumers the very latest in culinary excellence; not only through its products, but also by offering tips, techniques and advice along the way.

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