Letter From Our Chairman

Dear Ronco Customers:

HD Schulman International Trading, LLC is pleased to announce the recent acquisition of all rights to the Ronco brand and the portfolio of iconic Ronco Products. This includes Ronco Showtime® Rotisserie, Dehydrators, Six Star® Knifes, and Pocket Fisherman®.

The Company is headed by Harry Schulman, the former Chairman, President, and CEO of Applica, Inc., manufacturers and marketers of Black and Decker household products, Windmere personal care products, Littermaid self-cleaning cat litter box, and multiple other brands and OEM products.

During Harry’s 20 years at Applica, sales grew to near $1Billion. In 2007, Applica was sold to the current owners, Spectrum Brands. After the sale of Applica, he began investing in a number of small consumer products companies.

As the principal owner of HD Schulman International Trading, Harry plans to put his full time and effort into re-launching the Ronco brand, which has been dormant for 2 years.

Harry wants you to know, “Ronco will continue to deliver its brand promise of innovation to an expanding US market for kitchen appliances and home products. Every American consumer wants to provide healthy and delicious foods for family and friends – the Ronco product portfolio will retain successful products from its past, and launch new product solutions to meet our customers’ needs.”

We look forward to serving the millions of Ronco customers that have helped to create a lasting and recognized consumer product brand over the past 60 years.